Bait and Switch

Definition

A pattern where users are attracted by an appealing offer but are redirected to a less favorable one.

Psychological Mechanism

Anchoring, sunk cost fallacy, commitment bias.

Consumer Impact

• ~43% users still convert after switch (FTC 2022)
• High frustration, trust loss

Detection Signals

• Price mismatch between ad and product page
• “Unavailable – see alternatives” patterns

Evidence

<meta property="og:price:amount" content="49.99" />
<div data-current="89.99"></div>

Regulatory Angle

Violation of UCPD and Omnibus Directive