Product & UX Growth
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Dark Pattern Profile
Preselected Options
Definition and regulatory context for Preselected Options.
Active2 linked insights
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POCode
HighImpact
Definition
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Definition
Preselected Options is a manipulative interface pattern that steers users toward decisions they would not choose under neutral design conditions.
Psychological trigger
- Decision fatigue
- Loss aversion
- Urgency pressure
Regulatory angle
This pattern may violate transparency and fair commercial practice obligations depending on execution and market context.
How to remediate
- Remove deceptive defaults and hidden friction
- Use explicit labels and neutral button hierarchy
- Ensure all critical terms are visible before commitment
Related Insights
Articles assigned to this dark pattern category.
Dark Patterns Library
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